Considered the newest standard in eco, responsible viscose, EcoVero™ was awarded the EU Ecolabel, a sign of environmental excellence awarded to products and services meeting high environmental standards throughout their entire lifecycle, from raw material extraction to disposal.
Produced in Austria and consisting of FSC- and PEFC-certifiedwood, LENZING™ EcoVero™ fibers are derived from sustainable wood and wood pulp.
Some of the key benefits of EcoVero™ include:
- Low transportation costs since the fiber is processed right onsite in Austria
- Pulp bleaching is 100% chlorine-free
- Efficient water utilization rates as compared to generic viscose and cotton manufacturing
- Up to 50% less CO² emissions as compared to generic viscose
- High recovery rate for process chemicals
- Stricter labor and environment standards in Austria than in many other countries
- Fully biodegradable in three months
Poppy Field the label is dedicated to honoring our environment. This means no petroleum-derived fiber such as polyester. We use Viscose, a type of rayon, once known as artificial silk. It is a unique and versatile material, being neither natural nor synthetic.
Viscose is organic, biodegradable and renewable.
Although the fabric is created from a natural, sustainable source, we at Poppy Field the label recognize the making of the fabric is not a perfect process. However, newer and cleaner methods are producing less waste in the manufacturing of Viscose, making it a far more eco-friendly material.
Our patron’s wellbeing is important to us. The viscose used by Poppy Field the label is Oek-Tex certified. This means the finished fiber has no residual chemicals that could be harmful to our customer’s health.
STeP (Sustainable Textile & Leather Production) by Oeko-Tex, is an international certification system for environmentally friendly and socially responsible production and manufacturing facilities for both textiles and leather.
The Oeko-Tex label puts consumers in control, enabling them to make conscientious and informed decisions when choosing a product. The STANDARD100 label guarantees that each individual component of the product, from the thread to the buttons to the zipper, has been tested and manufactured in a socially responsible way.
One of the best-known labels in the textile and leather industry, Oeko-Tex stands for customer confidence and ensures the product meets the Oeko-Tex standards for human health and safety.
At Poppy Field the label we insist on high quality, safe, sustainable materials for our products. We believe, like Oeko-Tex, we can transform the world through our actions.
You can verify our Oeko-Tex certificate number: JKWO 061917
Respect for the environment, the animals, our customers and staff is extremely important to PoppyField the label. We use only recycled and “ethical wool”, which means ALL stages of the supply chain, from the farm to the brand must be certified Responsible Wool Standard.
Poppy’s Parisian label has designed most of its models to contain mohair enabling us to meet the requirements of the Sustainable Mohair Production guidelines. Our Parisian label is also innovating new products by creating a collection of sweaters made in Belgium from production scraps.
The wool factory has also signed the Greenpeace Detox commitment, working together with other industry brands to eliminate hazardous chemicals used in the production of clothing.
Poppy Field the label follows the guidelines of the new Responsible Mohair Standard (RMS), closely aligned with the Responsible Wood Standard (see Ethical Wool). We use only mohair produced on farms that respect the goats and the land they graze. “The RMS applies strong assurance systems to perform regular audits……and to track the material to the final product.”
Following the guidelines of 400-member Textile Exchange, Poppy Field the label adheres to the Content Claim Standard requirements and the farms are certified to the Animal Welfare and Land Management and Social Modules of the RMS.
Cupro is a “regenerated cellulose” fabric made from cotton waste. It’s in the same family of fabrics as rayon, viscose, Tencel, Modal, and Lycocell, which are all made from plant-based materials that are chemically processed to produce a smooth fabric.
Since it’s soft, smooth and doesn’t contain any animal by-products, cupro is also known as vegan silk. It’s a truly game-changing fabric because it’s also hypoallergenic, anti-static, stretch-resistant, incredibly durable and, being thermo-regulating, it dries quickly. Basically, it combines the softness of natural fibers with the practicality of synthetic ones, without their terrible toll on the environment, of course. True fabric goals!
What we love the most about it is the fact that it’s cruelty-free and more eco-friendly than most fabrics, how is CUPRO sustainable :
• Reduced waste: being a by-product of cotton, cupro helps find a purpose to fibers that would otherwise be chucked away;
• Biodegradable: cupro is made from 100% plant-based materials, which biodegrade naturally instead of sticking around in landfills for up to a thousand years like synthetic clothes;
• Less dye: thanks to the way it absorbs color, cupro dyes more easily than other fabrics;
• Produced in a closed loop: much like Tencel, the chemical used in its production can then be extracted and recycled many times, whilst the water can also be reused;
• Easy to wash: no need for dry-cleaning like you would with silk garments and, being all-natural, cupro won’t shed any plastic microfibers when washed in machines;
• Cruelty-free: unlike silk, no worms are involved in its production and boiled alive inside their cocoons; silk is actually believed to be one of the worst fabrics for the environment, second only to leather.
A global not-for-profit organization, BCI is the largest sustainability program in the world. In just over ten years, BCI has educated millions of farmers around the world, providing training on sustainable farming practices. The BCI Standards System’s holistic approach covers sustainability, environmental, social and economic impacts, including improvements to the livelihoods of those working and living in cotton producing areas.
Poppy Field the label uses only cotton displaying the BCI OnProduct Mark logo on the package. This means you are purchasing a majority cotton product from a retailer brand committed to sourcing more sustainable,Better Cotton and investing in BCI farmers. By purchasing one of our garments displaying the BCI label, our customers are also supporting the BCI initiative.
linen is an amazing fabric: it is not only wonderful to wear, one of the most durable!
Why linen is so durable
- Growing flax requires less water than cotton.
- There is very little waste with flax; another part of the plant, such as the seeds, can be used to produce flaxseed oil or flax seeds for consumption. Flax generally requires fewer pesticides, herbicides and fungicides than cotton. They are still in use, but you can avoid this by looking for organic flax!
- The durability of linen means that it lasts longer than other materials.
The PRO of flax
Linen is one of the most biodegradable and stylish fabrics in fashion history. It is strong, naturally resistant to moths and made from flax plant fibers, it is fully biodegradable.
The ecological flax plant
Flax comes from the flax plant. Plants go through a process called "retting" to help separate the fibers. Flax is a bast fiber, which means that the structure is basically a bunch of long fibers inside a thicker tube. Retting breaks down the exterior and the "glue" that holds the fibers together, which then allows the fibers to be separated, spun and woven or knitted.
According to the European Flax and Hemp Confederation, “throughout its life cycle, a linen shirt consumes 6.4 liters of water” compared to 2,700 liters for a cotton shirt.
The Food and Agriculture Organization of the United Nations says flax uses 13 times fewer pesticides than potatoes, but it only accounts for about 1% of global textile fiber consumption.
Poppy Field the label has therefore decided, decides to design, now the SS22 collection with this material responding to the values of the brand.