Flood.Fire. Drought. Starvation.
The fragility of our planet is becoming blatantly apparent, as more frequent upheavals occur. It feels like the world’s climate is spinning out of control as environmental changes become more drastic. When we witness or experience these dramatic, life-altering events, the realization that the ongoing search for a more sustainable way of living is becoming increasingly imperative.
So what exactly is the definition of “sustainability”? According to the dictionary “it’s a way that avoids the depletion of natural resources in order to maintain an ecological balance.”
Austrian company Lenzing introduced EcoVero as a sustainable fiber in 2017. The manufacturing and production process uses 50% less emissions, half as much energy and water, and chlorine-free bleach. EcoVero fibers are certified with the EU EcoLabel
which means they meet high environmental standards throughout their life cycle.
What’s vitally important is Lenzing’s wood is purchased from responsibly managed forests. Audited on an annual basis for their “contribution
to forest conservation, transparency, and commitment to sustainability”, Lenzing is *FSC™ and **PEFC™ certified, proving the wood they use is from a sustainable source.
Typically blended with other types of fabrics, EcoVero is a modified and slightly more expensive version of viscose, but with a lower environmental impact. The viscose made from the strands of EcoVero fiber resembles silk, giving it a luxurious feel and appearance. Anti-bacterial, providing efficient moisture regulation,
lightweight and breathable, with a resistance to wrinkling and pilling, EcoVero is used in knitwear, sportswear, formal attire, undergarments, coats and so much more.
Poppy Field the label contributes to a healthier planet by researching and sourcing new, alternative material and fabrics. One of those fabrics is EcoVero Viscose. Poppy focuses on the quality and sustainability of all their products, limiting each season’s collections to specific key pieces. Designing their fashions using products such as EcoVero Viscose ensures Poppy continues to support and care for the environment, while maintaining their dedication to a viable future.
So pause, for just a minute, and consider the earth beneath your feet and the air you breathe the next time you slip on that new dress, or button up that new shirt.