Flood.Fire. Drought. Starvation.
The fragility of our planet is becoming blatantly apparent, as more frequent upheavals occur. It feels like the world’s climate is spinning out of control as environmental changes become more drastic. When we witness or experience these dramatic, life-altering events, the realization that the ongoing search for a more sustainable way of living is becoming increasingly imperative.
One of the largest polluters in the world (ranked #2 or #4 depending on what you’re reading), is the fashion industry. Recognizing this, grass roots fashion houses, such as Poppy Field the label, are forming alliances and partnerships with farmers and local communities, and sourcing new, more ethical products. LENZING™ ECOVERO™ Viscose is one such product used in many Poppy designs.
Boutique fashion houses, like Poppy, are playing a significant role in ensuring their limited collections are truly environmentally friendly, and yes, sustainable…..from the field to the showroom to your closet.
Creation and innovation
When you slip on that new dress, or button up that new shirt, do you consider how the fashion industry touches virtually everything in our lives? Most of us don’t. Water pollution and water consumption, greenhouse gases and chemical pollutants, overgrazing and the destruction of rainforests…..fashion has impact on it all.
It’s not simply looking at renewable resources, but addressing how we use existing resources more efficiently and effectively. Chemical-free manufacturing processes and fabric dyes, fertilizer-free growing, discontinuing the use of non-biodegradable plastics in our garments, ceasing the production of fast fashion that’s filling up our dump sites and our oceans, or, finding better ways to sustainably improve existing products. Enter LENZING™ ECOVERO™ Viscose.
So what exactly is the definition of “sustainability”? According to the dictionary “it’s a way that avoids the depletion of natural resources in order to maintain an ecological balance.”
Austrian company Lenzing introduced EcoVero as a sustainable fiber in 2017. The manufacturing and production process uses 50% less emissions, half as much energy and water, and chlorine-free bleach. EcoVero fibers are certified with the EU EcoLabel
which means they meet high environmental standards throughout their life cycle.
What’s vitally important is Lenzing’s wood is purchased from responsibly managed forests. Audited on an annual basis for their “contribution
to forest conservation, transparency, and commitment to sustainability”, Lenzing is *FSC™ and **PEFC™ certified, proving the wood they use is from a sustainable source.
Typically blended with other types of fabrics, EcoVero is a modified and slightly more expensive version of viscose, but with a lower environmental impact. The viscose made from the strands of EcoVero fiber resembles silk, giving it a luxurious feel and appearance. Anti-bacterial, providing efficient moisture regulation,
lightweight and breathable, with a resistance to wrinkling and pilling, EcoVero is used in knitwear, sportswear, formal attire, undergarments, coats and so much more.
Poppy Field the label contributes to a healthier planet by researching and sourcing new, alternative material and fabrics. One of those fabrics is EcoVero Viscose. Poppy focuses on the quality and sustainability of all their products, limiting each season’s collections to specific key pieces. Designing their fashions using products such as EcoVero Viscose ensures Poppy continues to support and care for the environment, while maintaining their dedication to a viable future.
So pause, for just a minute, and consider the earth beneath your feet and the air you breathe the next time you slip on that new dress, or button up that new shirt.